I came to Sheffield,
Because I thought post-industrial banality was cool, now i’M way too cool for Sheffield. Read On..
Who needs Sheffield when you’ve got Saatchi & Saatchi. Charles loved the way we wanted to gentrify some naff old Cooling Towers in the name of art; he thought that it would make the perfect ‘cum shot’ for his high profile rape of working class culture. But alas our ideas proved too visionary for you South Yorkshire folk and we were forced to find a creative outlet at the top the dizzying artistic heights of the advertising world.
The so called ‘creative industries’ represent the vanguard of global consumer capitalism. Advertising, movies, pop tunes, i Phones, virals, pod casts, CGI, computer games consoles, HD ready tele-fucking-vision; all of this ‘creativity’ amounts to nothing more than a clever distraction; a sleight of hand to keep people passive while their lives are stolen from them in the name of profit and progress.
The cleverest trick of all is that those who work in the creative industries actually believe that they’re doing humanity a service, they’re like the Victorian gentleman who beats his wife and children ‘for their own good’ – talk about the blind leading the blind.
The most ironic moment for post-modern culture came with the release of the 1999 science fiction film, The Matrix.
The story was an allegory, a wonderful metaphor for consumer society, with a message that said ‘you’re being robbed of your lives by a mega-machine that offers entertainment in place of existence’.
Movie goers nodded in agreement and then paid the producers $460 million worldwide for the ‘pleasure’ of being entertained – you really couldn’t make this shit up! Post-modern, consumerist ‘Art’ fairs no better; where the avant-garde once sought to awaken society with satire and debate, Art Inc. seeks to placate the hoi polloi with gimmicks and fads.
The Saatchi Gallery even runs an X-Factor type competition on their website, asking people to vote for their next “Artist star” who has the X-Factor when it comes to work. I never really understood how that works, since alot of shit work with banal directives get picked up because the kids went to Goldsmith’s or Columbia. What happened with trying to leave something noteworthy of our time?
The destroying of the Cooling Towers, as the point I made in my other post shows again that business trumps anything not equated with money and actually monumenting our very own 21st century existence. I’m not quite sure what we will remembered for? Sharks in glass boxes, tents with names stitched in them, big fuck off prentensious bulshit vasaline sculptures and annoying creymaster videos, bad art student paintings with no historical knowledge behind the idea of painting, global warming, a shit load of waste, malls and sale signs.
If that’s not it, even my own existence is always completely inquestion. If I can’t relate or don’t want to relate to this capitalistic asethetic, where good morals are somewhat redundant, where do I fit in? What can I offer if there are no takers?